Entrepreneurial Orientation and Performance An Empirical Research on Christian Entrepreneurs in Dakshina Kannada District, Karnataka
ABSTRACT:In today's turbulent global economy, entrepreneurial activities are deemed vital to the country's nation's development. However, due to globalisation, small and medium-sized enterprises face growing pressure from competition from across the globe. Small enterprises are especially encouraged to implement an entrepreneurial mindset to recognise the company's competitive position in the market to ensure the firm will continue to exist. Entrepreneurial orientation is cited often as an antecedent of organisational performance. This study investigates the entrepreneurial orientation among Christian entrepreneurs in the Dakshina Kannada region and its impact on business performance. The study surveyed 259 entrepreneurs through personal interviews. The outcome of the study infers Christian entrepreneurs in Dakshina Kannada district lacks entrepreneurial orientation. At the same time, our study shows that entrepreneurial orientation positively influences business performance.